Designing the shop page

A fixed identity header, then blocks you arrange yourself, in one of four page styles.

What is fixed and what is yours

The top of the page — cover, logo, name and blurb — is always first and is not something you can move. Everything below it is an ordered list of blocks you arrange.

That fixed header is deliberate. It is what makes a shop link recognisable when someone opens it from a message, and it is the part a stranger reads before deciding to scroll at all.

Page styles

Storefront

The default. Who you are first, then the catalogue.

Lookbook

Big imagery, few per row. For sellers whose photos are the product — fashion, art, food.

Market

Catalogue first and dense. For a long, browsable list.

Minimal

Square corners, no flourish.

The catalogue itself is laid out separately from the page style: a grid, a list, or a carousel. A carousel is a shelf — it says there is more, keep going — which suits a shop leading with a handful of pieces.

The blocks you can add

• About — your own words about the shop.
• The catalogue — what you sell.
• Hours, address, and contact.
• Events, if you run any.
• Runs — an offer to shop for people. Off by default: an offer of your own labour is only yours to make.

Finding you inside somewhere bigger

If your shop sits inside a market, a mall or a plaza, there is a place to write the bit an address cannot carry — the stall number, which entrance, which floor, what to look for.

It sits directly under the address it explains and cannot be moved elsewhere on the page. Under the address it is directions; three screens below the catalogue it is decoration.

Opening hours

Hours are worth filling in even if you never close, because they are what let the page say whether you are open right now — which is the question someone standing outside is actually asking.